Influencer Marketing for Beginners
A Basic Guide for Influencer Marketing!
What is Influencer Marketing?
Influencers are opinion leaders and trendsetters that can affect purchase decisions and spread brand awareness. They have wide social networks and followers, which makes them ideal for influencing customer behavior. Although influencers can take many forms, they're often popular bloggers or celebrities who voice their opinions on specific brands and products, lending their endorsement to a company in exchange for free or discounted items.
A recent study by Ogilvy indicates that "89% of people trust recommendations from people they know." This makes influencers a great way to spread word-of-mouth marketing, getting your brand name out there through trusted channels.
Consider your influencers carefully. As with any marketing strategy, you need to identify the right influencers for your brand. Although blog reviews are a great place to start, don't forget that social media may also be effective for reaching your audience. For example, Instagram has over 700 million active monthly users and many of these users have large followings with millions of followers. Connecting with popular "Instagrammers" can expose your company to a vast audience that makes up this platform. Also recognize the power of micro-influencers, who may not have as many followers as celebrities or industry leaders but are still highly sought after thanks to their niche knowledge about specific products or services within an industry. For example, there are thousands of accounts on Instagram that focus on fashion, beauty, or lifestyle topics which may be ideal for promoting your product to the right audience.
Once you identify the influencers who are the best fit for your brand and products, connect with them directly through their social media channels (i.e., Twitter, Facebook) or via email. See if they're open to an endorsement deal for your company in exchange for free items. Obviously not all will say yes, but it's certainly worth a shot! Remember that most influencers are hard-working individuals just looking to share the best of what they have discovered with others - so don't take "no" as an answer without trying again!
Use your influencer marketing strategy wisely. There are various ways to leverage influencer marketing for your company, but you'll need to determine the best strategies based on your budget and goals. For example, influencer marketing can be great for spreading news about new product releases or introducing a new ad campaign. It can also help generate buzz around an upcoming event, such as hosting an influencer meet-up or exclusive launch party. You could even run a contest where customers compete with their own content for giveaways provided by the brand.
Give back to your community. When you work with influential people, ask them to share more than just positive messages about your products - consider asking them to offer advice and guidance on topics they are passionate about or hold expertise in. For example, if you discover that a number of a celebrity's followers are young girls, you may want to ask them to participate in a video where they share their best beauty tips. This can help give your brand credibility and create a more authentic experience for customers. It also reinforces the idea that you're invested in helping improve people's lives - something that is sure to resonate with potential customers.
Influencer marketing offers businesses many benefits, including increased awareness, enhanced customer loyalty, cost-effective advertising campaigns, and higher conversion rates. By following these five tips for influencer marketing success, your company will be on its way to reaching new audiences through trustworthy influencers.
1. Be selective
Selecting the right influencers is key to your campaign's success, so take time to identify the most relevant influencers for your brand. Use all available information to make an educated decision about which influencers will be best for you and your target market. For example, you might want to look at past campaigns sponsored by potential partners, check out their social engagement numbers on tools like Klear or BuzzSumo , and pay attention to their follower demographics .
2. Focus on quality over quantity
While it may seem beneficial to work with as many bloggers, Instagrammers , YouTubers, vloggers or other content creators possible in order to reach a wide audience quickly, that approach can often backfire. Rather than flooding your campaign with subpar content, select quality over quantity, working with influencers who can provide targeted, influential outreach.
3. Make sure it's a good fit
Before working with an influencer, be sure that they are the appropriate match for your brand and product or service. While there is no one-size-fits-all approach to choosing partners, you should work with people who adhere to standards similar to those of your own company culture .
4. Measure engagement
Once you've selected an influencer or influencers, carefully monitor their performance during the campaign period. Take note of how many new followers they receive (if appropriate), as well as their initial follower numbers before beginning the program . You should also track the reach of their sponsored posts, as well as any conversions (sales, email sign-ups, etc.)
5. Create mutually beneficial relationships
When developing an influencer marketing program , it's vital to create long-term partnerships with bloggers and influencers rather than quick one-off campaigns. Building these connections will not only help your company gain recognition but can also lead to more authentic content that resonates with your audience .
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