COMMUNICATING WITH THE LARGEST GENERATION

 

HOW TO COMMUNICATE WITH THE LARGEST GENERATION?

Marketing today is all about communicating with millennials in a way that's relevant to them. That means using the devices and channels they're most comfortable with and delivering messages that are relevant to their stage in the buyer journey. If you want to reach this powerful demographic, you need to speak their language.

Millennials call the shots and marketers need to know how to talk to them.

As a millennial myself, let's dive into the thought process of the largest generation!

Millennials want instant gratification more than anyone else

Millennials have grown accustomed to getting what they want when they want it, so companies had better get on board with this trend or risk falling behind their competition. As such, they're more likely to feel pleased with your brand when promised something in return for their attention or interest.

Millennials are obsessed with sharing information online

What this means is that focusing on the customer journey rather than the sale is crucial. By giving millennials a platform where they can share their experiences and opinions of your brand, you'll be able to create more meaningful connections with them.

In order to connect with millennials, brands need to be authentic and transparent.

This means delivering on the promises you make and being upfront about what you can and cannot do. It also means being real and relatable, which millennials are more likely to appreciate than gimmicky marketing tactics. If you can create a genuine connection with millennials, they're likely to stick with your brand for the long haul.

Millennials remain loyal as long as you keep them interested.

If your company can maintain a relationship of mutual interest and benefit with millennials, they will remain loyal customers no matter what. However, you need to be transparent and authentic in order for them to remain loyal.

Millennials value authenticity over anything else, so it's crucial to be genuine and relatable. They want to know you care about them as customers, so why not extend the same courtesy by letting them know who you are as a company? As long as you're keeping it real with millennials, they will continue to support your brand.

Millennials are socially conscious

Millennials want to feel good about the brands they buy from, which is why it's important for marketers to prioritize social responsibility. Whether you're donating a part of your profits to charity or producing a product that's environmentally friendly, millennials love brands with a sense of purpose.

Millennials want to be entertained as much as they want to buy something

If your brand can make millennials laugh or smile, you have a higher chance of making a sale. They aren't just shopping for the heck of it – millennials want to feel good about their purchase decisions. If your content delivers a positive emotional reaction, you're more likely to have a lifelong customer.

Why are you reading a blog about how millennials think?

Here is a simple reason: Millennials make up the majority of online shoppers

It's clear that millennials are incredibly influential and powerful consumers, so it's important for marketers to tap into their spending potential. As such, the Internet is an incredibly powerful tool for reaching this demographic, and marketers should use it to their advantage.

Marketing today is all about keeping up with the times and catering to millennials in a way that resonates with them – no matter how old you are.

Millennials are eager to share their shopping experiences on social media, make purchases online, and support companies that are socially responsible. Do you know how your brand can cater to millennials? Make sure it fits into at least one of these categories if you want millennials to buy from you.

Here are some important points that you should keep in mind when communicating with millennial consumers:

1. Be authentic — Millennials will see right through your marketing strategy if you try too hard.

2. Have a sense of humor — Millennials love brands that can make them laugh and feel good.

3. Stay up to date with current events — You can't get millennials interested in your brand unless you're relatable and relevant at the same time, so keep up with the most talked about topics and popular hashtags.

4. Be transparent — Millennials expect brands they support to be open and honest about their products and policies. If you try to hide anything from them, they'll walk away.

5. Don't be so serious — Millennials love brands that can see the humor in things, just like they do.

6. Prioritize social responsibility — Millennials will only support brands that are doing good for the world.

7. Address millennials by their correct name — Labeling millennials as "the next generation" or "new adults" is a huge turnoff, so use their proper name if you want them to buy from you!

Millennials are the future of the business world, which is why it's crucial to learn how to communicate with them. By being relatable and socially responsible, you'll have a higher chance of selling your product or service. At least 60% of an organization's marketing should be focused on millennials if they hope to build a strong relationship with them.

Brands that know how to communicate with millennials will earn loyal customers for life.