COMMUNICATING WITH THE LARGEST GENERATION
HOW TO COMMUNICATE WITH THE LARGEST GENERATION? Marketing today is all about communicating with millennials in a way that's relevant to them. That means using the devices and channels they're most comfortable with and delivering messages that are relevant to their stage in the buyer journey. If you want to reach this powerful demographic, you need to speak their language. Millennials call the shots and marketers need to know how to talk to them. As a millennial myself, let's dive into the thought process of the largest generation! Millennials want instant gratification more than anyone else Millennials have grown accustomed to getting what they want when they want it, so companies had better get on board with this trend or risk falling behind their competition. As such, they're more likely to feel pleased with your brand when promised something in return for their attention or interest. Millennials are obsessed with sharing information online What this means is that ...