Edgar Diengdoh Portfolio

  It's a new dawn for businesses in the 21st century, and content marketing is at its heart! Businesses continue to face a multitude of challenges in order to succeed in the 21st century. In addition to the fierce competitive nature of business, there is also an increasing consumer expectation and preference for digital content and technology with regards to communication and media consumption. While multiple channels exist for businesses and consumers, companies that produce and distribute unique digital content, especially on a regular basis, have a decided advantage over those that do not. For this reason, it is important for businesses to recognize the growing importance of content marketing for building relationships between companies and their target audiences. What is content marketing and why should you care about it? Content marketing refers to the process of developing and sharing relevant , valuable , and engaging content with specific audiences in order to provide valu...

The AIDA and PAS Framework can make your content better. Have you ever heard about AIDA and PAS? If not, let me tell you. AIDA is a marketing acronym for the steps in the consumer's mind when they are ready to buy something: Attention, Interest, Desire and Action.  PAS is an acronym for Problem-Agitate-Solution that marketers use to identify the problem that the target audience has, then agitate it by making them face it head-on before proposing a solution with your product or service.   What is AIDA framework? AIDA is a marketing framework to increase sales by communicating the benefits of a product or service. It can be used as a map for creating content for Marketing and Communication purposes, including PR, Digital Media, and Creative Services. Main Elements of AIDA Framework The Attention element is where you attract interest in your business or product/service offering. This may be done through a promotion, a press release, a new product launch or some other kind of an...