Edgar Diengdoh Portfolio

1. What is a press release? A press release is a short piece of information on some aspect of life or business. Its purpose is to provide the media with information they can use in their articles, broadcasts, etc. It may also be sent to other interested parties (individuals and organizations). A press release typically contains news about an event (e.g., product introduction), an opinion (statement on some issue), or new information that contributes to the public dialogue of issues or topics of interest (e.g., medical findings) (Press Release Guide, 2003). 2. What are their purposes? A press release's main function is to help get your message out there; whether it is newsworthy or not, one might get covered by the media if they have a press release to back it up. They are a very cost-efficient way of getting the media to cover a story and can help garner massive amounts of attention from people you would have not been able to reach any other way. 3. Who do they benefit? Press relea...

 MARKETING PLAN FOR GOAT This is a Sample Marketing Plan and Campaign that my partner ( Sange Wangmu Thungon ) and I created for a brand called GOAT. The GOAT Group represents the most trusted platforms for authentic sneakers, apparel, and accessories. The GOAT Group, which operates three distinct brands (GOAT, Flight Club, and alias), has a global community of over 30 million members spread across 164 countries. GOAT SOCIAL MEDIA AUDIT: “I wear, therefore I am”- The sneaker culture is said to have started back in the 1970s and ‘80s, long before the online world existed- when every little kid wanted to be like Michael Jordan or a hip-hop icon, who were not only famous for their sports and rhythms & rhymes, but also for their style or ‘SWAG’ that people would go GA-GA over. The sneaker culture has created a form of identity among sneaker lovers that led to a big community of sneakerheads that raised generations of loyal, passionate, and enthusiastic sneakerheads,...